flowerpotmarketing

What Can SEO Do For Your Physiotherapy Practice?

Wed, 20 Jun 2018 15:56:18 GMT

SEO, or search engine optimization, is essential to gain organic website traffic. If you're wondering what SEO can do for your physiotherapy clinic, here's your guide.

Are you looking for ways to generate traffic to your physiotherapy website?

Search engine optimization (SEO) can be a valuable way for you to help take your website to the next level. SEO is a form of web marketing that is focused on improving your ranking in search engine results.

And in today's digital world, SEO matters. According to Search Engine Journal , 93 percent of online experiences begin with a search engine.

But what does SEO do and how can it help your website today? Read on to find out.

Reach Your Target Market

SEO can help you reach the target market of your products or services through a complete approach to online marketing.

Your website can be a valuable tool to spread the word about your company. But if your website is not being found by users on the internet, you are missing out on a valuable opportunity for new business.

This is especially important when you are marketing towards a local audience. According to a Google study , 72% of consumers who searched for local info on a smartphone visited stores within five miles of their home.

Your business can reach the audience it wants through SEO and marketing towards a local crowd.

Focus on Creating High-Quality Content

A crucial part of SEO marketing is creating high-quality content for your website. But what is high-quality content?

In the SEO world, this is content that is relevant to your audience. It is also content that's written in a way that is easy to understand and can get recognized by spider programs.

These spider programs are crawlers that are used by search engines to identify the best content to add to search engine results.

Receive Reviews for Your Physiotherapy Clinic

When your website is geared towards SEO, you will need to receive reviews for your business. This can be very helpful from a website performance standpoint but also from helping you improve the customer experience.

According to INC , 84% of consumers trust an online review as much as a personal recommendation. This means that what is in your reviews on the internet matters.

The reviews you receive are not meant just for feedback about your performance. You should monitor these reviews and respond to them appropriately. This means identifying customer concerns and reacting in a meaningful way.

By interacting with your customer base, customers will feel more connected to you as a business owner. They will also feel like their opinion is important to you.

Wrapping Up: What Does SEO Do?

An SEO marketing company can help you build your physiotherapy website from the ground up. This helps you to ensure your web presence is one that receives attention from the search engines on the internet.

When asking, "What does SEO do?" you should also speak with a trained professional who can tell you more about how it works and why you need it.

At Flowerpot Marketing, our team is trained in SEO, social media marketing, web design and more.

Contact us today to learn more about our services and how we can help grow your physiotherapy clinic.

Want More Online Traffic? Try These Creative SEO Strategies

rob@flowerpotmarketing.ca (Robert Ientilucci) — Wed, 13 Jun 2018 16:53:47 GMT

Do you want to grow your business with tons of online traffic? Get more website clicks with SEO.

Want to attract more readers to your site? Or perhaps you're looking to increase your exposure online and build a popular brand? Either way, you need more traffic.

Online traffic can make or break your business. A high number of visitors leads to more sales and increased conversions. Even if you don't sell anything, you still need readers for your posts.

In a competitive world, having quality content and great web design isn't enough to drive traffic. The only way to stand out from your competitors is to come up with something different.

Get creative with your SEO efforts to increase your chances of success!

Not sure where to start? Try these out-of-the-box SEO strategies to get more traffic and boost your rankings:

Launch Expert Roundups

Have you ever seen those long blog posts featuring industry experts and their work? These are known as expert roundups .

Some include tips or interviews. Others boast marketing strategies and other insights from industry leaders.

The leaders or influencers featured on your site have a solid fan base. Whenever they share tips or stories online, their audience follows them. This translates into more traffic to your website.

Let's say you have a food blog. You can feature recipes from popular chefs, nutritionists, or other food bloggers. Or ask them to share their best tips for cooking a specific dish.

Next, share your roundup on Twitter, Facebook, and other social networks . This way, you'll get more website clicks and backlinks.

Write FAQ-Style Posts

Another strategy you can use to increase online traffic is to write FAQ-style posts.

Think about what your audience would like to know about the topics featured on your site. Pick one and then create a long post that answers any questions they may have. Include relevant keywords and cover the topic in-depth.

For example, if you have a fitness blog, write an FAQ-style post about exercise balls. It could include the following questions - and answers:

What are exercise balls?
Why use an exercise ball?
What exercises can you do?
What are the different types of exercise balls?
How to choose a quality exercise ball?
What's the difference between a BOSU ball, a fitness ball, and an exercise ball?

Your post can feature dozens of questions depending on the topic. This will allow you to target multiple keywords and provide compelling information to your audience.

Create Controversy

Even the most popular topics get dull after a while. After all, everyone writes about them over and over again. If you want more website clicks and online traffic, dare to be different.

Approach a hot topic from a different perspective. Don't be afraid to create controversy . Readers love authenticity.

For instance, everyone is talking nowadays about how easy it is to start an online business. Few are bold enough to share the challenges they've gone through. They're afraid that people will judge them if they find out about their past failures.

Share your story, with the good and the bad. Provide other examples too. If your post is good enough, it could go viral and drive massive traffic.

Get Online Traffic the Smart Way

Stop doing what everyone else is doing. Differentiate yourself from the competition through creativity and innovation.

SEO is both art and science. Unless you're ready to experiment, success won't come easy.

Need help to increase online traffic? An expert can help! Contact us today to discuss our ideas and see how we can grow your business!

5 Undeniable Benefits of Blogging For Business Owners

rob@flowerpotmarketing.ca (Robert Ientilucci) — Mon, 28 May 2018 15:42:46 GMT

From improving website traffic to establishing expertise in your industry, there are numerous benefits of blogging.

Did you know that blogging is one of the best ways to connect with your customers, as well as reach new ones ?

Blogging may seem to be something for young, traveling twenty-somethings, but it is actually a powerful tool for everyday businesses.

This may not have been the case even a few years ago, but we now live a time where people spend long periods of their day on the internet.

Businesses can take advantage of this in a number of different ways. The creation of content in the form of blogs is a perfect way to reach into the lives of internet users.

Read on to find out five benefits of blogging for your business and its website.

1. Help People Connect with the Brand

It can be difficult for consumers to understand what your business is, and what makes it stand out.

Blogs give you the perfect opportunity to put your mission statement into a full-length post.

A great blog tab should communicate to readers who you are, what makes you different, and what you believe in.

As well, it can simply help people feel more connected to your brand in general, and promote brand loyalty.

2. Provide Substance for Social Media

It is well-known that a social media presence is important for any business. From online reviews to hashtags to check-ins, businesses have to keep tabs on their social pages.

Besides using social media to promote sales and other marketing campaigns, it can also be helpful to have original content.

This content can draw social media users to your site, and your brand in an unintrusive way.

As well, high-quality content will likely result in people sharing it with their friends and family, which extends your reach.

3. Boost Search Engine Optimization

Search Engine Optimization, or SEO for short, is essential for almost all businesses to invest in.

Using SEO techniques, you can boost your search engine ranking and authority, which in turn will likely boost your website traffic.

Content from blogs is a great way to do this, as it will allow you to create an organic flow of traffic to your site.

4. Establish Your Business as an Authority

Perhaps the best aspect of blogging is that it allows you to establish your company as an authority in the given field.

To do this, write posts on your exact niche, and offer your expertise to readers. This will help consumers feel more confident in your product or service in the long run.

5. Understand the Target Audience Better

The final benefit of blogging is that it allows businesses to better understand their consumers in a very direct way.

With a blog, you can see where your readers come from, as well as what potential questions and issues they have. Then, you can take all this information into account when creating marketing campaigns.

The Many Benefits of Blogging

Blogging provides key benefits to businesses, without any consequences other than the investment of time.

As well, in the long run, the benefits of blogging include more customers, increased loyalty, and overall business growth.

For more tips on growing your online presence, check out our recent post on branding, and why it is so important for your business or contact us - https://www.flowerpotmarketing.ca/flowerpot-marketing-mississauga-contact

5 Steps to Creating an Effective SEO Strategy Template

rob@flowerpotmarketing.ca (Robert Ientilucci) — Tue, 22 May 2018 15:34:36 GMT

Creating an SEO strategy template is one of the best ways to ensure you have a successful SEO marketing campaign. Here are 5 easy steps to get you started.

Are you trying to get your business to the front page of Google? If so, you've got quite the tough task in front of you.

Still, it's far from impossible, especially if you have a strong SEO strategy template. Here are five steps to help you get started on an SEO plan that is sure to work for your business.

1. Tailor Your SEO Strategy Template To Your Business

The first and most important thing to know about your optimization strategy is that it needs to be tailored to your specific business. There's no one-size-fits-all solution for SEO, after all.

So how exactly do you tailor your template to your business?

Mainly by remembering your goals and scope. If you're a smaller, local business, for instance, it makes more sense to prioritize local SEO methods.

Furthermore, your template needs to be driven by current data. Gathering data on your site(s) shouldn't be too difficult, and your marketing team should have the info on hand.

2. Data Isn't Everything

Since we just emphasized the importance of data, that header may understandably seem a bit confusing, but stick with us.

Data is great, but it can't be the only part of your optimization strategy.

It's important that you use your information to set goals for your brand. Not just any goals, but goals that with reasonable expectations and clear metrics.

And don't forget to get specific with your goals.

Let's say you're looking to boost user engagement on social media. Instead of leaving it at that, take it a step further and say, "I want to gain 1,000 followers on our social channels within the next five months."

3. Prioritize Content

Now let's talk about how you can reach those goals. In the world of SEO, content is one of the best ways for a brand to organically spread their reach.

Therefore, prioritize content creation. Aim to blog a few times per week to grow your brand's traffic. Blog posts are a great choice because they're easily shareable on social media and tend to encourage user engagement.

4. Choose Strong Keywords

Every piece of content (and even your on-site optimization) need to make quality use of keywords. If you're unfamiliar, keywords are distinct, relevant phrases to the topic at hand.

Let's say you're the owner of a doctor's office in the Toronto area. Naturally, your keywords should involve the services you offer. So, for instance 'Toronto physician' or 'medical care'.

Choosing the right keywords is a bit tricky, so this strategy is best implemented if you pair it with a tool like Google AdWords .

5. Create A Link-Building Strategy

You're almost ready to land on the front page of Google! The last part of your optimization strategy involves putting together a link-building plan .

So what makes a good link? A few things.

Relevance is chief among them, as is authority and credibility. Including quality interior and exterior links throughout your content is a fast way to establish your brand as an authority in your field.

On the contrary, failure to include links, or including links that seem out of place, may result in Google penalizing your site, thus lowering your ranking.

Build A Stronger SEO Strategy

Incorporating these five steps should make your SEO strategy template well-rounded and effective.

Of course, we understand that not everyone has the time or knowledge needed to pull off a great SEO campaign. Get in touch with us today so we can talk about creating a great, tailored strategy for your brand!

5 Signs Your Website Needs Professional SEO Services ASAP

rob@flowerpotmarketing.ca (Robert Ientilucci) — Fri, 11 May 2018 00:52:10 GMT

Does your website need a face lift? Not getting the traffic you want? Pressed for time? Professional SEO services can help.

In the world of online marketing, three little words make a whole world of difference. Those words, of course, being search engine optimization , or SEO.

If you're not up to date on current SEO guidelines or you don't have any clue what SEO even entails, you may want to enlist some outside help.

Here are five signs that your website needs the assistance of professional SEO services ASAP.

1. You've Noticed A Dip In Traffic

SEO may not be the be-all-end-all of your digital marketing strategy, but it's at least a very important cornerstone.

Without a strong SEO strategy, you may notice that your website's traffic is shrinking quite rapidly. This can be incredibly frustrating, especially since you've put tons of time and effort into building a great website for your brand.

But understand that it's not too late to turn things around. Professional SEO services can help you gain your lost audience -- and then some.

2. Your Site Has Little Or No Content

Let's say you've built a great website for your business, filled with all sorts of wonderful details about your services and past work. You may think that that's all you need, but you'd be quite wrong.

In the world of SEO, content is king . Creating regular content is an organic, easy way to boost your site's visibility and get in Google's good graces.

If you don't consider yourself to be a content creator, don't worry. Professional SEO services often include content creation, so your website will get original, hand-crafted content.

3. You Simply Have No Time

As a business owner, you understand that there simply aren't enough hours in the day.

And while you may have an interest in SEO, it can be hard to find the time learn the rules and regulations Google has set in place.

Instead of spending precious hours away from your business and family, let professionals help. By outsourcing your SEO, you're enlisting the aid of professionals who understand the latest and most effective SEO methods.

While your SEO service provider is improving your website, you can spend more time with your clients and build relationships that can help your business.

4. Your Website Doesn't Show Up On Google

Take a moment to open another tab in your web browser and search for your business using Google.

Don't worry, we'll wait.

Did your brand appear on the front page ? If not, your website may as well be invisible.

Customers rarely investigate past the first few results. Failing to appear on the front page could prove disastrous.

5. Your Customers Prefer The Competition

Even if you're a local business, it's important to understand that your clients have a choice.

If your competition offers a more appealing browsing experience, your clients may decide to switch businesses. When given a choice, customers will always choose the more convenient option.

Your website needs to be prevalent, well-designed, and informative.

Hire Professional SEO Services To Boost Your Business

If you're a small business owner, it can feel like the deck is stacked against you. Just understand that you don't have to go it alone.

Your friends at Flowerpot Marketing are here to bring your brand to the world! So get in touch today and learn how our SEO services can help your business grow.

Your Website is a Reflection of Your Business

rob@flowerpotmarketing.ca (Robert Ientilucci) — Mon, 12 Mar 2018 15:08:39 GMT

Your site design could make or break your business. Your website mirrors what your business represents, and here's why that's important.

We all know that first impressions mean everything. This logic applies to life in every way, including your site design .

A good website can make or break your business. You have to make sure that your page represents what you are about, and how your business operates. If you give people the right "feeling" when they visit your site, they are likely to read your content and/or buy your product. It's that simple.

We are going to take a look at key factors that you should take into consideration when developing your website and how this appeals to your customers.

Clear Message

First, take some time to consider the product or service that you offer. You want to make sure that when people look at your site they know exactly what you have to offer them.

It doesn't matter if you are a content creator, or selling something, the person should know the benefits of staying on your site. You should try to make sure that your site title and subheading accurately represent your services.

For example, if you sell pet products, you may want to put a banner or something of the sort on your front page that says "We cater to your furry friends. Check out our shop for food, treats, and pet accessories." If someone lands on your home screen, they will know exactly what they are getting if they stick around.

Organization

The next thing you should think about when you are working on your site design is whether or not your page is organized.

It's important that folks can navigate around your website without being confused or overwhelmed. You should use clear colors and labels so navigating is simple and fluid.

One way you can organize your website is by making a "flow" list. For example, you could put all of your main links on the front page, and put what pages go under each subheading. Once you have a comprehensive, organized flowchart, you can apply it to your website.

Problem Solve with Your Brand

Your site design needs to put your brand on on display . What makes YOU different from everyone else doing what you do? Make sure you are willing to establish your brand for customers.

When a potential customer visits your website they want to see something catchy, attractive, and that most importantly -- solves their problem. Explain how your brand is different, and how it is going to resolve the customer's issue.

Back to the pet store example: you may want to list on your front page that your brand makes pet supply shopping from home quick and easy. You are explaining that your company is better than others because you offer a unique solution to a problem that many people face.

Site Design: Final Thoughts

Now that you know how to make your website efficient, you may be feeling stuck. That's okay! Sometimes you need a guiding hand when developing a top-notch site.

We offer a variety of services, including website design. We know what customers want to see and hear. If you are looking for help with designing your site, writing quality content, or optimizing your SEO, contact us today !

Why SEO is Important For Your Business in Today's Marketplace

rob@flowerpotmarketing.ca (Robert Ientilucci) — Mon, 05 Mar 2018 00:26:21 GMT

Do you know how much you could potentially be missing out on when it comes to traffic and business? Here's why SEO is important for your business success.

It should go without saying that SEO or Search Engine Optimization plays an integral role in any business (that has an online presence, of course) today. Wondering what this marketing means to your business? Well, wonder no more.

Here, we'll provide a rapid-fire explanation of why SEO is important and what it is. You'll be on your way to the top of Google in no time.

What is SEO?

To make it simple, SEO is a set of practices and rules that businesses can follow in order to optimize their websites for search engines like Google. And, as a result of this, they can benefit from an increase in their rankings.

SEO Makes Your Business Visible

One of the biggest reasons why SEO is important is this: It allows your business to be visible to more people on the internet. But, it all starts with getting your business at the top of Google . An increase in your rankings means there will also be an increase in the number of people who are able to find your business. Why? It's actually quite simple. The higher up your business is on the page, the easier it is to find.

SEO Drives Traffic

Do you want to increase your website's traffic? Start with SEO.

While traffic on its own isn't necessarily going to guarantee your business any sales, it's a huge step in the right direction. After all, getting customers to your business is the hardest part, right?

The great thing about SEO is that it brings a specific kind of traffic to your website: People who were already searching for your product or service. They didn't just randomly stumble upon your website. No, they were looking for it, making it that much more likely that they'll convert and become an actual, real customer.

SEO Provides Valuable Customer Insight

We have two words for you: Google Analytics . Because you can use Google Analytics to track the traffic on your website, it becomes an invaluable tool when used in combination with SEO. Thanks to the data that Google Analytics provides, you'll gain more insight into your customers.

For example, exactly what are they searching for? Where do they live? What kind of language do they use?

Once you have this information, you can then use these insights to tailor your SEO strategies and tactics to those customers. The decisions you make will be more well-informed, and as a result, your business will benefit in many different ways.

Now That We Know Why SEO Is Important...

It's time to put what we've learned into practice, don't you think? With added visibility, increased traffic, and the valuable customer insight that SEO can provide, trying to figure out why some businesses don't take this inbound marketing tactic serious is a real head-scratcher. And these are only a few of the reasons why SEO is important!

If you're looking for more marketing insights, why not take a look at the rest of our blog ?

What Is Branding & Why Does It Matter for Your Business?

rob@flowerpotmarketing.ca (Robert Ientilucci) — Sun, 25 Feb 2018 21:40:25 GMT

What is branding and why is it so important for your business? Here's why you need it done by a professional so you can succeed.

Did you know color increases your brand recognition by as much as 80 percent ?

Improving your recognition is crucial to building a stronger ROI. However, if you don't know what branding is, it can be hard to find time for it.

Luckily we've got everything you need right here.

What is branding? Why is it so important? Read on to find out!

What Is Branding?

It's a business term we hear a lot, but exactly what is branding?

Branding refers to the ability of consumers to recognize your product or service without being told that it is yours. This can be achieved through a catchy jingle, a logo, or even a catchphrase.

The better people are able to recognize your brand, the more value it will be for your company.

A great example of this is the Starbucks logo. On Instagram, Starbucks is one of the most documented logos. Over 10,000 images are posted of it every day.

Most of the time the logo finds its place in the photo unintentionally. However, it doesn't matter how unintentional it is or not. That branding translates to better recognition and better sales.

What Are the Benefits of a Good Brand?

There are so many benefits of good branding. The only problem is knowing where to start.

First, a solid brand helps you build credibility. The more people recognize your brand, the more they will associate it with a successful product.

This, as a result, will increase sales, which is a benefit all on its own.

Another benefit is that it has a monetary value attached to it. In business negotiations, goodwill is counted as an asset to the brand. Goodwill is another way to say how people perceive your business, also known as your branding.

If someone were to sell their company and has strong branding, they can receive money specifically for that reason. Why? Because branding plays such a big role in purchase decisions.

You can have a great idea or product, but the branding is what helps transform it into a business.

Another benefit is that branding distinguishes you from your competition. There are thousands of companies that are trying to sell similar products as yours. If you want to have loyalty to your company and products, you need to help your customers recognize them more.

The last benefit is that good branding generates referrals. If someone has a good experience with your company, they'll likely want to share that with others. If they are able to recognize your brand, great! They'll share it.

However, if there is confusion about your brand, it will be hard to share it. And will likely result in a missed business opportunity.

Learn How to Improve Your Branding Today

Branding plays a big role not only in product recognition but also in SEO and blogging . It's the first step of creating a business that will last.

Look at the giants such as Coca-Cola, Apple, and McDonalds. The one thing they all have in common is recognizable brands.

Now is your opportunity to create your own legacy business as well, and it all starts with your branding.

Social Media: Connecting With Today's Digital Consumer

rob@flowerpotmarketing.ca (Robert Ientilucci) — Sat, 24 Feb 2018 23:57:43 GMT

In a world where everyone is connected throughout social media, your business needs to cater to the "digital consumer" and take advantage of it.

According to recent surveys, over 80% of American adults have at least one social media profile. This means that, if businesses want to reach the "digital consumer", they need to be on social media as well.

Many marketers, however, struggle to build an effective social media strategy. It's not enough to simply post updates about you're services and products. Rather, successful companies work to connect with their customers on social media, and thereby build brand recognition and loyalty.

Ready to learn how to better connect with the digital consumer on social media? We've got the details for you here.

Create Shareable Content

When it comes to digital marketing, you often hear the phrase, "content is king." This is certainly true when it comes to social media.

People go to social media to find and share great content like videos, images, and blog posts that interest them. If your business is not creating this kind of content and posting it to your social media channels, you are missing out on an opportunity to grow your network.

Actually Be Social

The operative term in social media is "social." This is what makes it so different from other forms of digital communication like email.

Some businesses make the mistake of using social media exclusively to post updates about products or sales promotions. While this can be a part of your strategy, making it your whole strategy turns your social media account into little more than an online bulletin board which your audience will eventually tune out.

The key is to stop thinking of social media as another advertising platform. Instead, it is a place to connect with customers and build a relationship with them by giving them something other than 'buy this now' messages.

Prompt User-Generated Content

One great way to make your social media more social is to encourage your customer base to make content for you. For one, this cuts down on the content that you need to create. But it also helps to create a back and forth conversation between you and customers.

There are a couple ways to encourage this conversation. For instance, consider Coca-Cola's #ShareaCoke campaign. This simple campaign worked by encouraging users to take images of Coke bottles with names on them, and tag who they were sharing it with.

You can also use social media to create polls, allowing users to share their opinion. Remember, the key is to engage your followers, not just talk to them.

Provide Customer Service

One of the key features that consumers site as encouraging brand loyalty is great customer service . Many brands are using social media to provide direct customer service to their constituents. Telecommunications company Rogers, here in Canada, has a twitter handle @rogershelps which is used exclusively for customer care & technical support.

This can be a great way to turn negative conversations into a positive. For instance, if a customer complains about your brand on social media, you can reach out and make the situation better. This allows you to take control of the conversation on your page.

Start Reaching the Digital Consumer Today

With these strategies in hand, your company will be better equipped to connect with potential customers through your social media platforms.

Need more help with your digital marketing strategy? Contact us today for a free consultation to find out how we can help.

Top 10 Benefits of SEO for Businesses

rob@flowerpotmarketing.ca (Robert Ientilucci) — Thu, 08 Feb 2018 23:56:35 GMT

You've heard a lot about SEO, but you're not really sure how it can help your business. Read on to learn the top 10 SEO benefits for businesses.

If you don't understand SEO benefits, you don't know what you're missing. Search Engine Optimization (SEO) is the most approachable form of digital marketing. In today's market, your business will fail without it.

If you have a business website, getting started is easy. Even the smallest companies can be masters in this area. Whether it's money, effort, or both, the payoff is what you put into it.

Simply put, SEO affects your rankings in online search results. If potential customers are looking for services in your area, you need to be at the top.

In fact, organic search drives 64% of traffic to websites. This is compared to all other sources, including email and social.

SEO benefits extend beyond traffic as well. Greater traffic can result in inbound links from reputable websites. This increases rankings and prestige in your field.

Read on to learn more.

What You Need to Know About SEO

In a moment we'll review the top 10 benefits of successful SEO. First, you must understand how SEO works. There are several moving pieces for your site.

It starts with understanding your audience. What are your customers looking for? You need to include their search words naturally in your content.

Take a look at your competitors. How can you differentiate your content from theirs? You want to capture customers that are right for your business.

Soon you'll have some keywords and phrases. Your target customers are most likely to use these as search terms. You're ready to develop content for your site.

The biggest challenge for most companies is developing great content. Assign this to a passionate internal writer to get started. Many companies hire third-party services to develop their content as well.

Your architecture and sitemap play a role. How logical is your page navigation? If your website leads to dead ends, this can lower your search rankings.

Finally, link to other websites and get other websites to link to yours. This is called link building , and there are dozens of strategies. Don't be discouraged if this is an ongoing challenge for your team.

Top 10 SEO Benefits You Can't Ignore

Any marketing ambition you have must start with SEO. But while it's easy to begin, it's an ongoing investment.

Fortunately, the benefits greatly outweigh the costs. Here are the top 10 benefits of building a winning SEO strategy for your website.

1. Low-Cost Marketing Tool

Your greatest investment is your website itself. Now that you're online, SEO is all about intellect and elbow grease.

Since SEO is so cost-effective, the comparative ROI is huge. It's a great foundation for all future marketing efforts. Those efforts will invariably drive traffic to your outstanding website.

2. Greatly Increases Website Traffic

Great SEO will drive lots more traffic to your website.

The best SEO will drive traffic that leads to conversions. SEO benefits grow stronger when you're always optimizing your website.

3. Visibility in Your Niche

Your customers are unlike any other. With SEO, you can treat them the way they deserve.

SEO lets you choose the best elements for the right type of customers. It's your best opportunity to maximize value in your niche.

4. Great Way to Start Collecting Data

The web is not a static place. You need to leverage data to stay competitive. But data only comes from activity in your target market.

Even basic data tools can provide great insights about website traffic. When you've got a strategy in place, you can start measuring the results. Discover which elements of your site work best for you.

5. Long-Term Results

You will need to optimize your site as time goes on. But traffic to your website will soon become a well-tread path. Your visitors--and search engines--will know how people prefer to get there.

Your SEO benefits include opportunities for loyalty. Your best customers will open the door for more great customers to come.

6. Greater Credibility and Prestige

The higher your ranking, the more legitimate your appearance in the eyes of your audience. And given Google's algorithms, that perception will be accurate.

Despite its name, SEO isn't just about search. Your great content may be linked on third-party sites as well. If these are prominent news or thought leadership sites, it increases your prestige.

7. Better Usability

Part of your SEO efforts will involve improving site architecture. Your architecture's SEO benefits include better rankings. They also allow you to improve the usability of your site.

Generally, search engines like websites that provide the best experience for users. They like websites that are most relevant to users as well. Your approach to SEO can be very natural in this way.

8. Greater Brand Awareness

Traffic is great, and conversions are better. But awareness itself is good as well. The higher your search rankings, the more impressions you receive.

Impressions don't always result in immediate business. But SEO benefits go beyond immediately driving revenue. Members of your audience who can remember your brand drive future purchasing decisions.

Consider how costly advertising can be. SEO is its own opportunity for visibility in your audience. Brand awareness is just another reason to leverage great SEO.

9. Platform for Inbound Marketing

Inbound marketing has proven results across industries. In short, it's about helping customers naturally arrive at a purchase.

In the future, you may be offering free value to drive customers to buy. That inbound strategy can start with search engines. Visitors who arrive at your site naturally are objective in considering a purchase.

10. Become the Subject of Your Audience's Research

The vast majority of consumers research online before they shop. This includes in-store purchases and online purchases. Your company should be their first destination.

What kind of information are you providing when they arrive? Consumers want helpful content more than marketing. This is also an element of inbound strategy.

Ultimately, good SEO is about natural selection. Search engines want to find the right solutions for searchers. Your goal in all things is to be the right solution for your audience.

The Best Branding and Marketing Solutions for SMBs

Flowerpot Marketing provides the care you want with the power to deliver. Whether you're building your first website or developing a marketing strategy, we're here to help.

How to Get Your Business at the Top of Google | SEO tips

rob@flowerpotmarketing.ca (Robert Ientilucci) — Sun, 04 Feb 2018 18:44:27 GMT

Wondering how your competitors are scoring those coveted number one spots on Google results? Read on to find out how to get on top of Google results.

You've spent hours reading countless articles on how to use digital marketing and SEO to shoot to the top of Google results.

Perhaps you're considering redesigning your website to better optimize for Google's ranking factors -- but have little to no idea where to start.

Or maybe you're just tired of always seeing your competitors' websites in front of your own on search engine rankings.

No matter your current situation, it's time to make a change.

In this post, we'll tell you everything you need to know about not only getting to the top of Google results, but also how to increase your conversions and create the kind of website people want to spend time on -- and return to.

Blog Often

One of the best ways to make it to the top of Google results?

Taking a look at the type of content you're creating.

Yes, social media is important, and if you want to make your mark, you should use multiple social media platforms to reach a variety of audiences.

However, when it comes to improving in the rankings, nothing will boost your website like blogging .

Why?

First of all, when you blog, you're telling Google that you frequently update your website. Google takes this to mean that you'll have more relevant and accurate information than a site in your industry that hasn't been updated in months.

Additionally, you'll also be able to optimize your blog when it comes to keywords -- the words and phrases people type into search engines when they're looking for what you have to offer.

By peppering your blog content with these keywords (while avoiding the cardinal sin of keyword stuffing, of course) you're much more likely to get people onto your website who are already directly interested in what you have to offer.

Keep in mind that blogging also helps you to prove to readers that you're an authority within your industry. It gives you the opportunity to prove your expertise, answer questions, and of course, subtly market your services in the process.

Plus, blog content is highly shareable, meaning that with each post, you increase your chances of going viral.

Don't Overlook the Technical Side of Things

We've all been there: you're excited to check out a promising new website, or you're ready to order an awesome product online.

But when you actually click the link and try to get on the homepage, you're met with slow loading times, annoying pop-ups, or just a site that is so poorly designed you can't find what you need.

If you want to skyrocket to the top of the Google results, then don't be a website like this.

First of all, use this tool to run a quick diagnostic test when it comes to your site speed. If it's slower than you'd like it to be, shrink the image sizes on your homepage and compress the files on your site.

Next, turn on browser caching and cut down on the plugins that you're using. These small steps should speed things up significantly.

Once you've done that, take a look at the overall navigation your website has to offer. Is it intuitive? Do you have clickable pictures or clearly-labelled menu options leading visitors to specific internal pages?

Or, is your website design one big mess?

Be sure that your content is short and sweet, and that you use frequent calls-to-action that encourage your visitors to follow a pre-designed sales funnel.

Include a brief video on your homepage, so visitors can learn more about your company without having to dig through your internal pages.

Above all, make sure that your website is optimized for mobile use.

Remember, more people now access the Internet on smartphones than on desktop computers. So, if your site's navigation isn't mobile-friendly, you'll miss out on a huge part of your target market.

Embrace the Comments Section

Perhaps you've heard the warning phrase, "Never read the comments."

While doing this might prevent you from getting your feelings hurt, it's not going to do anything to help boost your website in the Google results ranking.

When people comment on your blog posts and social media pages, always engage with them. First of all, it's just smart customer service. But additionally, it can help you to rank higher and get more visitors to your site.

The same thing goes with your own commenting on other blogs in your industry. Include a link to your website /blog at the end of the comment box, and you might be surprised at just how quickly your follower count jumps.

Plus, getting in on the conversation online is an excellent way to demonstrate that you have your finger on the pulse of what's happening in your industry. Never shy away from adding your voice to the mix.

Use These Tips to Climb the Google Results

Thanks to this post, you now have a much better understanding of what it takes to boost your website to the first page of Google results.

Just remember to blog often, focus on ease of navigation, and to get active in the comments sections of other industry sites.

Of course, we understand that between running your business and trying to have some kind of a work-life balance, SEO can sometimes fall by the wayside.

However, your digital marketing and content strategies are too important to neglect.

We can help to ensure that you don't get bumped off the first page of search engine results.

Spend some time on our website to learn more about the services we offer and get in touch with us to jumpstart your digital marketing plan today.